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Information and Updates

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The Medicare Pricing Pivot (January 1, 2026)

January 1, 2026, marked a historical turning point for pharmacy economics. For the first time, Medicare has implemented direct price negotiations for a list of 10 high-impact medications, including several widely used blood thinners and diabetes drugs.

While this lowers out-of-pocket costs for patients, it creates a "reimbursement squeeze" for local pharmacies.


Because pharmacies are reimbursed at the Maximum Fair Price (MFP) plus a small fee, they must now operate with razor-thin margins. This is forcing many pharmacies to shift their business model away from profit-on-product and toward Service-Based Revenue, where they get paid for the clinical advice they provide rather than the pills they sell.

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